OUR EXPERIENCE
IS YOUR ADVANTAGE.
EXPERIENCED BEVERAGE ALCOHOL BUYERS, Category Managers
AND INVENTORY LEADERS providing customized solutions
to suppliers
and sales agents striving to maximize success in the Canadian Market
About
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What we do
We are BevPro Canada, a one-of-a-kind industry leader providing customized consulting for regional, national and international beverage alcohol suppliers, agents and retailers wanting to increase or start doing business within the Canadian market. If you are a new or established winery, brewery or distillery, we are commited to delivering results and finding ways for you to win through our unique experience as merchandising, inventory, marketing and sales experts within Canada’s regional beverage alcohol retail channels.
WE KNOW HOW TO GET RESULTS
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Who we are
OUR EXPERIENCE IS YOUR ADVANTAGE
As professionals that have gained in-depth knowledge and understanding working for Canada’s beverage alcohol retailers, the BevPro team offers you a unique blend of expertise including marketing, merchandising, category management, buying and inventory. Our extensive experience in wine, beer, spirits and coolers enables us to provide results for our clients within any style of beverage alcohol. You will benefit from our exclusive insights and ability to think like the retail customers, through the specialized services we offer that are one-of-a-kind. We look forward to helping you enter the market, launch a new product, grow your sales, or resolve any issues you may have navigating Canada’s $41 billion a year beverage alcohol retail market.
LCBO
Jackie brings over 10 years of experience as category manager and buyer with the Liquor Control Board of Ontario (LCBO). Prior positions at Unilever Canada and the Canadian Tire Corporation focused on project management and marketing. While at the LCBO, Jackie held several positions responsible for achieving sales targets by evaluating new product purchases, developing merchandising and promotional strategies and forecasting for assigned wine, spirits, beer and specialty businesses. In 2015, her category achieved the highest sales growth within the LCBO and she was the recipient of the prestigious Drinks Ontario Industry Partnership Award. In addition to her role at Bevpro, Jackie is Professor at Centennial College in the Faculty of Business.
SAQ
Benoit is a bilingual leader with 20 years of experience. His experience as the director of buying / merchandising for both the Specialty/Cellier wine and regular listed wines at the Société des Alcools du Québec (SAQ) makes him a valuable asset to Bevpro and our clients. Benoit is a 4th generation producer and Burgundy wine merchant and has developed numerous business ties with industry stakeholders and producers across the globe. He is known for his strategic/innovative business solutions and his international wine trade vision.
NSLC
Hector brings twenty years of experience in various facets of the beverage alcohol retail industry within Eastern Canada. During his tenure with the Nova Scotia Liquor Corporation (NSLC), he led the Marketing, Merchandising, Customer Research, Business Development portfolios and worked with the senior executive team in developing and implementing the strategy to successfully transform the NSLC into a leading customer-centric retailer.
LCBO
Christine is a supply chain professional with over 15 years of business experience in beverage alcohol, pharmaceuticals and CPG. During her tenure with the Liquor Control Board of Ontario (LCBO), Christine managed the inventory, replenishment, forecasting and Open to Buy budget for the LCBO’s Vintages division. She brings to the Bevpro team, a combination of operations management, inventory management, logistics, forecasting and replenishment and finance experience. She is recognized as an ambitious leader with a proven ability to work cross functionally with all levels of an organization.
ACNielsen
Cathy has 38 years’ experience in Operations management with AC Nielsen, managing teams in Canada, North America and globally. In addition to people management skills, she has expertise in process and procedural reviews and project management. She is results-oriented and able to both lead and contribute to cross-functional teams to ensure that goals are achieved.
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Approach
LOOKING AT THINGS FROM A DIFFERENT PERSPECTIVE GIVES YOU RESULTS
At BevPro, we approach your brand and market development from a different point of view. We work closely with you, to understand your objectives and build strategies for your success. Our combined expertise and unparalleled understanding of the Canadian beverage alcohol retail market provides you with holistic solutions founded in customer and market insight and the tools you need to implement them. We are quick to identify if we can meet your specific needs, at no cost to you. A simple phone call or e-mail gets the conversation started.
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Where we work
BevPro team members are located in Canada’s major markets and collectively have a strong knowledge of the national landscape.
Click on the map for % of share by province / territory 
0.0%
0.2%
0.2%
35.1%
24.8%
14.3%
11.7%
3.4%
3.0%
1.9%
2.1%
0.3%
2.9%
TOTAL CANADA $20.5 Billion (CAD)
All currency noted is reflected in CAD. Percentages by province data reflects year ending March 31, 2014 (Reference: statcan.gc.ca).
VALUE
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01\ Suppliers
BevPro works closely with new and existing beer, wine, cooler, cider and spirit suppliers to develop the best solutions to meet your strategic market and product growth objectives - from prospecting and entering the Canadian market to reenergizing an existing brand through:
UNDERSTANDING THE NATIONAL LANDSCAPE BY PROVINCE
IDENTIFYING MARKET OPPORTUNITIES
DETAILING MARKET SPECIFIC PRODUCT AND SHIPPING REQUIREMENTS
PROVIDING AGENT REFERRALS AND / OR BROKERING THAT ALIGNS BEST WITH YOUR OBJECTIVES
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02\ Agencies
We provide agencies with services targeted at optimizing your in-market potential in an effort to
GETTING STARTED IN THE INDUSTRY
INCREASING LISTINGS SUCCESS
BUILDING FOUNDATIONS FOR STRONGER RELATIONSHIPS
MAXIMIZING THE EFFECTIVENESS OF YOUR PROMOTIONAL SPEND
INCREASING FORECAST ACCURACY AND UNDERSTANDING OF INVENTORY SYSTEMS
DEVELOPING TACTICS THAT WORK TO INCREASE BUSINESS OR AVOID DELISTS
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03\ RETAILERS
We collaborate with retailers to optimize your resources by developing strategies for success, including:
MaximizING RETAIL SPACE
GeneratING profitable assortments
CreatING insight based promotional and pricing models
IncreasING operational efficiency
SERVICES
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01\ Suppliers
BevPro offers services on an individual basis or as a package. You can engage us on an on-going basis or for one-time projects.BevPro’s Country Management Service
will provide you with ongoing strategy, analysis and market oversight ensuring your brands are maximizing their potential in the Canadian market. We pair you with the best possible agent to meet your goals, broker a cost effective commission that will cover our costs, maximize your promotional budget and provide you with ongoing oversight to ensure your brands remain a priority in the market and continue to grow.
Bevpro’s Launch Into Canada package
encompasses everything you need to know to get started within the Canadian Market and provides you with a referral to a strong sales representative agent that aligns best with your business upon request. This will provide you with the expertise, resources and connections required to successfully export wine, beer or spirits into Canada.
BevPro’s Canadian Growth package
is designed for suppliers currently in the Canadian market seeking greater success and growth. We provide you with a growth strategy that leaves no stone unturned, capitalizing on our unique understanding of the market and leveraging your every opportunity to take your product to the next level. This includes a review of your current performance, opportunity identification and a tangible, customized action plan designed to meet your goals.
01
NATIONAL/PROVINCIAL OVERVIEW
02
OPPORTUNITY IDENTIFICATION
03
MARKET REQUIREMENTS
04
GO TO MARKET BLUEPRINTS
05
AGENT REFERRALS / BROKERING
06
PROJECT MANAGEMENT
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02\ Agencies
BevPro is not an agency –
We help agencies better understand the market, the customer and the retailers objectives. We optimize your potential by providing customized solutions and packages that are proven to generate success.
01
MARKET
STRATEGY02
SUBMISSION
REVIEW03
PROMOTIONAL PLANNING
04
MEETING PREPARATION
05
INVENTORY PRACTICES
06
PROJECT MANAGEMENT
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03\ RETAILERS
BevPro collaborates with retailers looking to optimize their success in the Canadian market. Our experience working for some of the world’s largest purchasers and best in class retailers of beverage alcohol is the foundation on which we have developed our customized strategies and packages that include:
01
MERCHANDISING PRACTICES
02
ASSORTMENT PLANNING
03
CATEGORY STRATEGIES
04
PRICING & PROMOTION
05
OPERATIONAL EFFICIENCY
06
PROJECT MANAGEMENT
CLIENTS
Why wait for opportunity? Let our unique combination of experience help you create it
